Keyword clustering and grouping: how to do it by SERP
Keyword clustering, or keyword grouping, puts terms on one page when the same URLs rank for them. Group keywords by SERP with these spreadsheet steps.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Are featured snippets still relevant?
Are featured snippets still relevant now AI answers sit above them? What Google says about how snippets are chosen, how to opt out, and where the effort goes.
What is evergreen content? Examples and limits
What is evergreen content? A clear definition, the formats that last, the ones that only look durable, and why evergreen pages still need regular updates.
How to update old blog posts for SEO
How to update old blog posts for SEO: which posts to pick, why the URL must stay, and why a full rewrite usually beats changing the date and…
Content gap analysis: a practical method
How to do content gap analysis: pick real search competitors, separate domain-level from page-level gaps, and fill only the gaps that fit your site.
SEO title length: what actually gets cut
Is there an ideal title length for SEO? Google sets no limit but truncates by device width and may rewrite titles. What the 40–60 character data shows.
Search volume: what it means and how to find it
Search volume is the estimated average monthly searches for a keyword. Find it in Keyword Planner, Google Trends and Search Console, and see why tools differ.
Schema markup: what it does for SEO
What is schema markup in SEO? It helps search engines understand your content and can power rich results, but it is not a ranking factor or a guarantee.
Pagination SEO after rel=next/prev
Pagination SEO best practices now Google ignores rel=next/prev: crawlable links, a URL per page, self-referencing canonicals and infinite scroll fixes.