How to use Google Search Console for SEO
How to use Google Search Console for SEO: verify the site, read four priority reports, use the optional tools when needed, and check in about once a month.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Google’s product review guidelines, explained
Google product review guidelines, explained: what Google asks reviewers to show, why it applies to all reviews, and how to build pages that meet the bar.
Anchor text in SEO: types and the ratio myth
What is anchor text in SEO? The seven types, what a study of 384,614 pages found about exact-match anchors, and why chasing an anchor ratio is a mistake.
AMP and SEO: do you still need it?
What is AMP in SEO now? Since June 2021 it is no longer needed for Top Stories and its badge is gone. It is a speed technique, not…
Affiliate disclosure examples that meet the rules
Affiliate disclosure examples built on the FTC's guidance: where to place them, wording that works, and the labels that are not enough. US rules only.
Website redesign without losing SEO
How to redesign website without losing SEO: audit what earns before, map every URL with 301s during, and crawl and monitor after launch. A phased checklist.
How to measure SEO ROI honestly
How to measure SEO ROI without flattering it: the standard formula, the costs people leave out, the time lag ROI ignores, and the paid-search comparison.
How to monetize a newsletter: the options
How to monetize newsletter readers: paid tiers, sponsorships, ads, affiliate links and products, what Substack keeps, and how to pick a model for your list.
Mobile-first indexing: what it means now
Mobile first indexing is complete. What matters now is whether your content, links and structured data exist on the mobile version, not how it looks.