Does domain rating matter? What the metric can and cannot tell you
Domain rating is not a Google ranking factor and correlates weakly with position. Here is what it is genuinely useful for, and where it misleads people.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Low DR high traffic sites: how to find them and what to do
A site pulling 80k visits on DR 14 is telling you something specific about its SERP. How to read that signal and the three plays worth running once…
Reading a Google core update: who won, who lost, and what it tells you
Most core-update analysis is guesswork dressed as authority. A better method: ignore the commentary, pull the winners in one niche, and see what they share.
Is programmatic SEO dead? What still works in 2026
Is programmatic SEO dead? No — but the version that worked in 2021 is. The surviving sites share three traits, and none of them is publishing volume.
How to find low competition niches in an afternoon
How to find low competition niches without six weeks of keyword research: look at who is already winning the SERP, and how hard they had to work for…
How to find guest posting opportunities with real readers
How to find guest posting opportunities that actually have readers. The usual lists sort by domain rating, which is the wrong metric. Sort by traffic.
How wrong are traffic estimates, really? And when does it stop mattering
Every third-party traffic figure is an estimate. That is a smaller problem than people assume — provided you use them for the right job.