Meta description length: what Google says
What is a good meta description length? Google sets no limit and truncates by device width. Here is what that means for writing, duplicates and snippets.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Keyword difficulty: what the score means
What is keyword difficulty in SEO? A 0–100 estimate of links behind the top ten: what a good score is, why tools disagree, what to check instead.
Canonical tags: a hint, not a command
The canonical tag in SEO is a hint, not a directive. When to use it, when a redirect is better, and the mistakes that make search engines ignore…
Is buying backlinks worth the risk?
Is buying backlinks a good idea? Google's policies, PBNs, Web 2.0 links and why the likeliest outcome of a paid link is not a penalty but zero value.
Are breadcrumbs important for SEO?
Are breadcrumbs important for SEO? They show site hierarchy, add internal links and can appear in Google results. Best practices from usability research.
Technical SEO checklist for 2026
A technical SEO checklist for 2026 in five layers: structure, crawling and indexing, performance, structured data and monitoring, with each check linked.
Similarweb alternatives: free and paid tools compared
Similarweb alternatives compared: Semrush, Ahrefs, SE Ranking, Serpstat, SpyFu and free Google tools, with where each traffic figure comes from and its price.
SEO audit checklist: 20 steps
An SEO audit checklist in 20 steps, grouped into five phases: technical health, performance, content, AI visibility and links, with a guide for each phase.
Is affiliate SEO dead?
Is affiliate SEO dead? No. Thin, scaled and undisclosed affiliate content is what fails. Here is what still works, and what the FTC expects you to disclose.