How to check if a website is monetized
How to check if a website is monetized: read its ads.txt, spot affiliate links and sponsored labels, scan the page source, and know what each signal misses.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
How to find what technology a website uses
How to find what technology a website uses: lookup tools, page source, HTTP headers, cookies, CMS paths and ads.txt, plus the stack no method can see.
Entity SEO: things, not strings
Entity SEO explained: how Google's Knowledge Graph understands things, not strings, and the practical steps that make your brand a clear, recognisable entity.
Does Google penalize AI content?
Does Google penalize AI content? Not for being AI. It targets scaled content abuse, whoever or whatever writes it. What the 2023 and 2024 guidance says.
Ads.txt explained, with sellers.json
Ads.txt explained: what each line means, where the file goes, why AdSense says ads.txt not found, and how sellers.json completes the picture for buyers.
About us page SEO: what Google looks for
About us page SEO is less about ranking the page and more about trust: what Google's rater guidelines say a site should show about who runs it.
What is llms.txt, and does it work?
What is llms.txt? A Markdown file that points AI tools to your key pages. How it is built, what Google has said about it, and whether it is…
Subdomain vs subfolder for SEO
Subdomain vs subfolder for SEO: Google says it is fine with either. What actually differs, why many SEOs still prefer subfolders, and how to choose.
SERP features: the full list and how to win them
SERP features are the extra elements on a Google results page. The full list, which ones you can influence, and how to find and monitor opportunities.