Zero-click searches: what the numbers mean for site builders
Zero click searches explained with SparkToro's data: 58.5% of US Google searches end without a click. Which queries still send traffic, and why.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Raptive requirements 2026: 25,000 pageviews a month
Raptive requirements 2026: 25,000 monthly pageviews, 50% of traffic from the US, UK, Canada, NZ or Australia, and a 6-month-old domain. Rise explained.
Mediavine requirements 2026: $5,000 revenue or Journey
Mediavine requirements 2026: $5,000 in annual ad revenue for the full programme, or 1,000 Tier 1 sessions in 30 days for Journey by Mediavine.
How to build topical authority: what winning sites show
How to build topical authority by narrowing coverage, not widening it: what winning sites show, how to measure it, and why it is not the same as DR.
How long does it take Google to rank a new website?
How long does it take Google to rank a new website? Ahrefs found only 1.74% of new pages reach the top 10 within a year. What a realistic…
Google Discover traffic: how sites get it and lose it
Google Discover traffic now matches search for some US publishers. Why it rewards timely, visual content, why it is volatile, and who should chase it.
Ezoic requirements 2026: 250,000 monthly users
Ezoic requirements 2026: new sites generally need 250,000+ monthly active users. How grandfathering, the 7-day rule and the Incubator programme work.
Does parasite SEO still work after site reputation abuse?
Does parasite SEO still work? Since Google's November 2024 update to its site reputation abuse policy, the honest answer for large host sites is no.
Content pruning: when deleting pages helps SEO
Content pruning is mostly not deleting. When to refresh, merge, redirect, noindex or remove a page, with a decision table driven by traffic and links.