How AI Overviews affect website traffic
AI Overviews traffic data from Pew: clicks fall from 15% to 8% of visits when a summary appears. What that means for your site and how to track…
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
What domain age actually tells you
Age is not a ranking factor, and a fifteen-year-old domain is not automatically strong. What the number is genuinely useful for is a different question.
SERP analysis: how to read a result page before you commit
A difficulty score summarises the incumbents. Reading the result page yourself tells you something better: whether any of them can actually be displaced.
How to find your real SEO competitors
The companies you compete with commercially are usually not the sites you compete with in search. Here is how to find the ones that actually matter.
How to recover from a Google core update
Recovery is slower and more selective than most advice admits. What actually works is subtraction, and the results arrive at the next update rather than this month.
Domain rating vs domain authority: which to use
Two vendors, two scores, the same underlying idea. The difference matters less than the mistake almost everyone makes when comparing them.
Buying a website: what the data shows before you bid
A listing shows you what the seller chose to show. The checks that matter most are the ones you run yourself, on data the seller does not control.
What SERPHeroes does that a keyword tool does not
An honest comparison, including what we do not do. If you need keyword volumes or a backlink index, buy a keyword tool — we are not a substitute…
How do websites make money from traffic?
Six models, and the traffic each one needs to work. Most sites pick the wrong one for their audience and conclude their traffic is worthless.