Internal linking for SEO: what actually moves rankings
Internal linking for SEO works when links follow priorities: three-click depth, topic clusters, descriptive anchors and 3–5 contextual links per post.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
How many blog posts do you need to get traffic?
How many blog posts to get traffic? No count unlocks it. What matters is whether each post targets a query a young site can win, and what the…
Google spam updates in 2026: dates and what to check
Every Google spam update in 2026 so far, with dates and durations from Google's own dashboard, plus how to tell a spam hit from a core update drop.
Google News approval: why there is no application
Google News approval no longer exists as a status. There is no application; sites are considered automatically. What decides eligibility, and how to check.
Ezoic alternatives after the 250,000-user bar
Ezoic alternatives for new and grandfathered sites: Journey, Monumetric, Raptive and Mediavine by entry threshold, and why leaving Ezoic can be irreversible.
E-E-A-T examples: what Google means by trust
E-E-A-T examples that show trust rather than claim it: author bios, original test photos, cited sources and editorial policies, plus what Google says.
AdSense RPM: what it measures and how to raise it
AdSense RPM is an outcome, not a rate you are paid. What page RPM measures, why it moves with seasons and geography, and which levers you control.
AdSense requirements: what Google actually checks
AdSense requirements are a quality and policy review, not a traffic gate. What Google publishes, what it does not, and why post-count advice is guesswork.
AdSense alternatives for small and growing sites
AdSense alternatives ranked by the traffic each requires, from Journey and Monumetric to Raptive and Ezoic, plus non-display models for small sites.