Search Console impressions dropped? The num=100 change explained
A Google Search Console impressions drop since September 2025 is often the num=100 change, not lost rankings. Check clicks before you diagnose anything.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Nofollow links: do they help SEO?
Do nofollow links help SEO? Not directly: no PageRank or anchor text passes. But they bring referral traffic and earn followed links. What rel values to use.
Are long-tail keywords better? When they win and when they don’t
Are long tail keywords better? Usually, because fewer sites compete, but specificity matters more than length. Here is when they win and when they don't.
How to get a website indexed by Google, and how long it takes
How to get a website indexed by Google: sitemaps, URL Inspection, internal links, and why requesting a crawl twice won't speed up the days-to-weeks wait.
Do toxic backlinks matter? What Google says about disavowing
Do toxic backlinks matter? Google's John Mueller says Google has no notion of toxic links and the disavow tool is for manual actions, not routine upkeep.
CTR by position: what the click data actually shows
CTR by position falls steeply after the top result, but studies disagree on the numbers. What Backlinko's data shows and how to measure your own curve.
Crawled, currently not indexed: what it means and what to fix
Crawled currently not indexed is a judgement on the page, not a crawl fault. How it differs from discovered, and the fixes that move URLs into the index.
How long should a blog post be for SEO?
How long should a blog post be for SEO? Long posts earn more views, but that is correlation. Let the query set the length, not a word-count target.
Keyword cannibalization: how to find and fix it
Keyword cannibalization is real but over-diagnosed. How to confirm it in Search Console, when two ranking pages are a win, and the five fixes that work.