Does alt text help SEO? How to write image alt text
Does alt text help SEO? It helps images get understood and found, not pages rank for keywords. How to write alt text for each image type, with examples.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
HARO alternatives after the shutdown and relaunch
HARO alternatives after Cision shut Connectively down and HARO returned under new owners: the types of platform worth using, and when digital PR beats them.
Excluded by noindex tag: what it means and how to fix it
Excluded by noindex tag is often Search Console reporting a choice you made on purpose. How to tell intended from accidental, and fix the pages that matter.
Does duplicate content hurt SEO? The penalty myth and the real cost
Does duplicate content hurt SEO? Rarely through a penalty, often through split signals and the wrong URL ranking. The causes, and which fix fits each one.
Core Web Vitals assessment failed: what it means for SEO
Core Web Vitals assessment failed means real users missed one threshold. What it measures, why lab scores disagree, and how much it matters for rankings.
Bing Webmaster Tools AI Performance: what the report shows
Bing Webmaster Tools AI Performance counts how often Copilot and Bing AI answers cite your pages. What it shows, what it leaves out, and how to read it.
301 vs 302 redirect: which to use for SEO
301 vs 302 redirect comes down to one question: is the move permanent? What each tells Google, where link signals go, and when a 302 is the right…
What is YMYL? How Google decides a topic is high-stakes
What is YMYL? Google's rater guidelines define it as topics that could harm health, finances, safety or society. Here is how to tell if your niche is one.
Search intent: the six types and how to read them
Search intent comes in six types, from informational to generative AI. The results page is the evidence: read what Google shows before you write a word.