Affiliate EPC: what it tells you
EPC affiliate marketing meaning, explained: what earnings per click measures, how to calculate it, and why a network's EPC rarely predicts yours.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Product schema: how to add it properly
How to add product schema that matches the page: snippets versus merchant listings, the offer fields Google expects, and the category-page mistake.
Negative SEO: should you worry?
A negative SEO attack built on spammy links rarely works, because Google ignores them. What deserves your attention instead, and when to disavow.
How to report spam to Google
How a Google report spam domain submission works: the feedback form, the five-page limit, what to include, and why you rarely hear what happened next.
Free keyword research tools that work
The best free keyword research tools for SEO each have a catch: volume ranges, capped lists or no metrics at all. Which tool fits which job, and why.
Tiered link building: how it works and fails
Tiered link building stacks low-quality links behind the ones pointing at you. How the tiers work, why Google treats them as link spam, and what to do.
Reciprocal links: when they are fine
Reciprocal link building is not banned. Where natural mutual links end, where link-swap schemes begin, and how to check your profile for the risky kind.
Image sitemaps: when you need one
How to create image sitemap entries Google will read, which tags are now deprecated, and why most sites with plain img tags never need one at all.
How long does AdSense approval take?
AdSense approval time: Google says review usually takes a few days, sometimes 2–4 weeks. The June 2026 ID check, its 45-day limit and what to do meanwhile.