Linkable assets: what earns links
What are linkable assets? Content built to attract links: tools, studies, rankings and guides. How to pick a format that already earns links in your niche.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Information gain in SEO, without the hype
What is information gain in SEO? A useful idea built on a patent that proves less than claimed. What the patent says, and how to add something new.
Google Images SEO: best practices
Google image SEO best practices from Google's own guide: file names, placement, img tags over CSS, image sitemaps, responsive images and formats.
DuckDuckGo SEO: where its results come from
DuckDuckGo SEO is mostly Bing SEO. Where DuckDuckGo says its links, images and Instant Answers come from, and what that means for your site.
How to block AI crawlers with robots.txt
Block AI crawlers robots txt rules explained: which OpenAI and Google tokens train models, which feed AI answers, and what a blanket block costs.
Bing SEO: what Bing says it ranks on
Bing SEO starts with what Bing says it ranks on: relevance, quality, engagement, freshness, location and page speed. What each one means in practice.
Header bidding, explained for publishers
What is header bidding? How it works step by step, why it beats the waterfall, the latency cost Prebid admits, and how small publishers get access to it.
Does AdSense pay per click anymore?
Does AdSense pay per click? Not since Google moved publishers to eCPM payment in February 2024. What changed, the revenue share, and why clicks matter.
AdSense invalid traffic: causes and appeals
AdSense invalid traffic can close your account for good. The causes Google names, how the appeal works, what happens to earnings, and how to prevent it.