Faceted navigation SEO: control the URLs
Faceted navigation SEO comes down to one decision: which filter URLs should exist for crawlers. Block the rest, and give the indexable ones clean URLs.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Title tag vs H1: should they match?
Title tag vs H1: Google says they do not need to match. Write the title for the results page and the H1 for the reader, and keep them…
How to eliminate render-blocking resources
How to eliminate render blocking resources: which scripts and stylesheets Lighthouse flags, how to fix each, and what to check on WordPress.
Largest Contentful Paint (LCP), explained
Largest Contentful Paint measures when the main content of a page appears. The thresholds, which elements count and how to fix a slow LCP score.
Infinite scroll SEO: making it crawlable
Is infinite scroll bad for SEO? Only when the extra items have no URLs. How to back a scrolling feed with crawlable component pages Google can reach.
Hidden content in tabs: does Google count it?
Hidden content SEO: Google treats text in tabs and accordions much like visible text under mobile-first indexing. Text hidden only from users is spam.
Cumulative Layout Shift (CLS): causes and fixes
Cumulative layout shift measures how much a page jumps while it loads. The thresholds, how the score is calculated, the usual causes and how to fix them.
Website due diligence: a buyer’s checklist
A website due diligence checklist for buyers: verify revenue, traffic, backlinks, content and operations before you pay, and know what each check can miss.
Domain appraisal tools: how far to trust them
Looking for the best domain appraisal tool? What automated valuations measure, why the sale venue changes the number, and when to ignore the estimate.