Website brokers: what they charge and when to use one
What a website broker charges, how success fees and the Lehman Formula work, and when a broker beats a marketplace or a private sale for your site.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Referral traffic: what GA4 counts and where it comes from
Referral traffic in GA4 means visits from non-ad links on other sites. The exact channel rules, how it differs from direct, and how to find the sources.
High ticket affiliate programs: how the maths really works
High ticket affiliate marketing judged on the maths: commission, conversion rate and traffic, recurring versus one-off payouts, and why cookie length matters.
Google Indexing API: who can use it (Blogger, WordPress)
The Google Indexing API only covers job posting and livestream pages. Its 200-a-day quota, the setup steps, and what Blogger and WordPress sites should use.
How to preload fonts without slowing the page
How to preload fonts correctly: the link tag, why crossorigin matters, which fonts to preload, and the Google Fonts catch that makes self-hosting simpler.
HTTP/2 and SEO: what Googlebot’s switch means
The difference between HTTP1 and HTTP2 for SEO: Googlebot can crawl over h2 to save server resources, but Google says there is no ranking benefit.
HSTS and SEO: is it necessary?
HSTS SEO explained: not a ranking factor, but it removes the HTTP redirect hop for return visits. How to roll it out without locking yourself in.
Ezoic vs Mediavine: thresholds and who qualifies
Ezoic vs Mediavine on their published entry rules: Ezoic's 250,000-user bar, Mediavine's revenue test, Journey's Tier 1 sessions and where Monumetric fits.
SoftwareApplication schema for SaaS and apps
Software application schema for SaaS and apps: what schema.org defines, what Google requires for rich results, and why the rating rule matters most.