Recipe schema: what Google needs for rich results
Recipe schema needs only a name and an image to be valid, but rich results reward far more. The fields, image rules and mistakes that matter.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Joining Awin as a publisher: the £5 deposit and approval
How the Awin affiliate application works for UK publishers: the £5 deposit, how you get it back, the 24-hour review aim and what to put in the form.
Amazon OneLink: earning from international clicks
How Amazon OneLink redirects international shoppers to their local store, what the one-time setup needs, and why its country lists disagree.
Sitebulb vs Screaming Frog: which crawler fits
Sitebulb vs Screaming Frog, checked 1 November 2026: yearly prices, the free version and trial, crawl limits, OS support and how each tool presents issues.
SEO forecasting: how to forecast organic traffic
SEO forecasting turns search volume, CTR and your own traffic history into a range, not a promise. How to build one and present it for buy-in.
Google Search Console API: limits and getting all your data
The Google Search Console API returns 25,000 rows per request and up to 50K a day per search type. How to page through results and what still goes…
Screaming Frog’s free version: what 500 URLs gets you
The free version of Screaming Frog crawls up to 500 URLs and locks several features. What it still does well, and when the £199 licence pays off.
Selling sponsored posts: disclosure and rel=sponsored
Sponsored post disclosure for publishers: label the post for readers, mark each paid link rel=sponsored, and why a buyer wanting dofollow is buying risk.
Search Console regex: filters that actually help
Search Console regex filters and the patterns worth keeping: question queries, branded exclusions, one site section and long-tail queries of six words.