Affiliate link tracking: how clicks become commissions
Affiliate link tracking explained: how a tagged click becomes a credited sale, how Amazon tracking IDs work, and the free tracking you already have.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Do ad blockers reduce revenue? What publishers can do
Do ad blockers affect revenue? Blocked ads do not serve, so they earn nothing. How AdSense recovery messages work and which income ad blockers leave alone.
AdSense limited ad serving: why it happens and how long it lasts
AdSense limited ad serving caps how many ads your account can show. Why Google applies it, how long it usually lasts, and what to do while you wait.
Organization schema: what Google uses and how to add it
Organization schema explained from Google's own guide: no required properties, the logo rules, where to place it, a JSON-LD example and the WordPress route.
Organic traffic in GA4: how to find it and what it includes
Organic traffic in GA4 follows one rule: a search-site source or the medium organic. How to find it, what it includes, and what it cannot tell you.
Freestar requirements: traffic, content and ad rules
Freestar requirements in full: the organic and geography tests, the pageview norm, content and brand-safety rules, ad layout limits and where sellers.json fits.
Search Quality Rater Guidelines: what they do and do not change
The search quality rater guidelines shape how Google tests changes, but ratings do not directly affect rankings. How to read them as a self-check.
Google Ad Manager vs AdSense: when publishers switch
Google Ad Manager for publishers is an ad server, not a richer ad network. When switching from AdSense makes sense, and when it only adds work.
Bot traffic in Google Analytics: what GA4 filters and what it misses
Bot traffic in Google Analytics 4: known bots are excluded automatically, unknown ones are not. How to spot what slips through and how to keep it out.