How to write an SEO case study people trust
A case study for SEO earns trust when it shows the baseline, dates, method and what was typical. A checklist built on how the FTC treats results claims.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
How to improve local SEO for small businesses
How to improve local SEO for small businesses: Google's three local ranking factors, a checklist ordered by what Google names, and what drives the cost.
Does Google have a search API? The real options
Does Google have a search API? It did, but the Custom Search JSON API is closed to new customers and ends on 1 January 2027. Here are the…
How to find a website IP address (and why)
How to find a website's IP address with nslookup in cmd, why you may see several addresses or a CDN's, and what reverse lookups from an IP can…
Enterprise SEO: what changes at scale
Enterprise SEO is mostly process and plumbing: split sitemaps, a sitemap index, honest lastmod, and teams that own separate directories and subdomains.
B2B SEO best practices for long sales cycles
B2B SEO best practices for long sales cycles: cover every buying stage and committee member, from problem pages to proof, and measure pipeline, not traffic.
White label SEO: how agencies resell it
What is white label SEO? How agencies resell a provider's work under their own brand, the real trade-offs, and why every claim you make still needs proof.
Spam score: what it measures and what it misses
Before you check domain spam score, know what Moz's metric is: a correlation from 27 on-site signals, not a Google penalty or a verdict on your links.
SEO copywriting: writing that ranks and sells
SEO copywriting for pages that must rank and convert: match the query, then write for scanners with clear headlines, subheads and calls to action.