Podcast guesting for links and reach
How to find podcast guest opportunities, pitch hosts with what Apple tells them to feature, and treat show-note links as a bonus rather than the goal.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Pinterest SEO: how pins get found
Pinterest SEO from Pinterest's own guidance: where keywords go, how engagement spreads Pins, why the landing page must match, and free ways to find terms.
Google cache is gone: how to see cached pages now
Google cache is gone: in September 2024 Google said cache: no longer works. How to see cached pages now with the Wayback Machine, archive.today and more.
Dynamic rendering and SEO: when it still fits
Dynamic rendering SEO explained: why Google now calls it a workaround, how it works, where cloaking starts, and the few cases where it still makes sense.
Dark social: the traffic analytics cannot see
Dark social attribution explained: why shared links land in Direct, what the 2012 numbers showed, and four practical ways to estimate traffic you can't count.
Claude for SEO: what it can and cannot do
Claude for SEO, split honestly: drafting, clustering, file analysis and cited web search it can do; search volume, rankings and backlinks it cannot.
When do expired domains become available?
When do expired domains become available? The ICANN timeline from expiry to grace period, redemption, pending delete and public release, stage by stage.
Recover a website from the Wayback Machine
How to recover website from Wayback Machine captures: list the archived files, pick clean capture dates, fix mixed copies and rebuild what never archived.
Are domains worth buying? New vs expired
Are domains worth buying for a business? A new domain versus an expired one: cost, history risk, brand fit, and what Google's spam policy says about reuse.