How to learn SEO for free, step by step
How to learn SEO for free: an eight-step plan built on Google's own SEO Starter Guide, with a practice task on your own blog at every step.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
BigCommerce SEO guide: settings that matter
A BigCommerce SEO guide in admin order: URL structure, titles and descriptions, 301 redirects, the xmlsitemap.php sitemap and robots.txt defaults.
Website graders: what the score tells you
What the best free website grader can and can't tell you, with Lighthouse as the documented example: why scores vary and how to use failed checks.
URL Inspection tool: what each result means
Google URL Inspection tool SEO guide: what each indexed and live-test verdict means, the traps in its fields, and what to do next after every result.
How to write an SEO proposal clients sign
How to make an SEO proposal for a client that gets signed: the sections to include, a one-page and a full format, and why rankings never belong in…
How to outsource SEO without losing control
How to outsource SEO without losing control: keep the accounts, scope and KPIs, hand over the method, and know where a freelancer starts to look like staff.
Page authority vs domain authority, explained
Domain authority vs page authority: the same Moz link model run per page and per domain, how to read both scores, and why neither is a Google ranking…
Link rot: why old links die and what to do
A plain link rot definition, what Pew Research found about how fast web pages vanish, and how to fix rotting links in your content and to your site.
Domain blacklist check before you buy or send
A blacklist check for domain names before you buy or send: what the Spamhaus DBL lists, how to read its return codes and the free removal path.