How to use ChatGPT for SEO safely
Can I use ChatGPT for SEO? Yes, for grunt work like clustering, titles and schema drafts, provided you fact-check everything, as Google's new guidance says.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Share of voice in SEO: how to measure it
Share of voice in SEO is your estimated traffic for a keyword set divided by every site's total. The formula is simple; the keyword set decides everything.
Redirect chains: find and fix them
How to fix redirect chains: crawl for multi-hop redirects, point every old URL and internal link straight at the final destination, then recrawl to confirm.
Organic traffic value: what the dollar means
What is organic traffic value? The estimated cost of buying a site's organic traffic through PPC. Useful for comparing sites, misleading as revenue.
NavBoost: how Google uses clicks
What is Google NavBoost? What antitrust trial testimony and the 2024 leak reveal about Google using clicks, what stays unknown, and what it means for SEO.
Does lazy loading affect SEO?
Does lazy loading affect SEO? Native loading=lazy on offscreen images is safe. Lazy-loading your LCP image, or content that needs a scroll, is what hurts.
How to track keyword rankings properly
How to check keyword rankings without fooling yourself: free Search Console data, rank trackers, what visibility and average position mean, and their limits.
Google search operators for SEO research
Google search operators that Google itself documents, what each is good for in SEO research, and why a site: result count is not an index count.
The 2024 Google algorithm leak, explained
The Google algorithm leak 2024: what the exposed API documents contained, what they prove, what they do not, and what is worth changing as a result.