LSI keywords: the myth, and what works
LSI keywords are a marketing label, not something Google uses. Where the idea came from, what Google said about it, and how to cover a topic properly instead.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Does keyword density still matter?
Does keyword density matter for rankings? What Google has said, how the formula works, why the 0.5–3% rule is folklore, and what to check instead.
Interaction to Next Paint (INP), explained
Interaction to Next Paint measures how fast a page responds to clicks, taps and key presses. The thresholds, the three phases and how to fix a slow score.
Hreflang tags: how to implement them
How to implement hreflang tags: pick one method, use the right language and region codes, add return tags and x-default, then check every version links back.
How to do keyword research, step by step
How to do keyword research step by step: brainstorm, validate, judge volume and difficulty, check intent, favour long-tail terms and mine Search Console.
H1 tags: how much they matter for SEO
The H1 tag in SEO matters less than audits claim. Google copes with several H1s, but one clear H1 is still the right default for readers and screen…
SEO myths Google itself has debunked
Nine SEO myths Google itself has debunked in its own Starter Guide, from meta keywords to word counts and E-E-A-T, quoted verbatim, plus where its word stops.
How many backlinks do you need to rank?
How many backlinks do I need to rank? No fixed number exists. Benchmark the pages ranking for your query, weigh relevance, and ignore links-per-day rules.
Are .edu backlinks worth chasing?
Edu backlinks carry no special weight in Google. Why the .edu myth persists, which university links Google ignores, and the ones still worth earning.