Cloaking in SEO, with examples
What is cloaking in SEO? Google's definition and examples, why paywalls and device layouts are not cloaking, and how hacked sites cloak unseen.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Do broken links hurt SEO?
Do broken links hurt SEO? Google says a few dead links are a usability issue, not a ranking one. The two cases where they do cost you, and…
Average position in Search Console
What is average position in Google Search Console? Google's definition, its worked 2.5 example, and why to filter by query before you trust the number.
Web Stories SEO: is it worth it?
Web Stories SEO is a format choice, not a ranking hack. See where Google shows them, the technical requirements, and when the production effort pays off.
Trust Flow vs Citation Flow, explained
Citation Flow vs Trust Flow: what Majestic's two scores measure, why you read them together, and what a big gap between them should prompt you to check.
SEO silo structure: does it still help?
A strict SEO silo structure blocks useful internal links and risks orphan pages. Keep the topic grouping, drop the isolation, link where readers need it.
What is PageRank? How it works and can you check it
What is PageRank? Google's link-based ranking system, still in use. Why you cannot check it since 2016, what PageRank checkers show and how to improve it.
How much does SEO cost? Survey prices
How much does SEO cost? Retainer, hourly and project rates from Ahrefs' survey of 439 providers, why averages mislead, and how to judge a quote.
SEO content strategy: build one that lasts
An SEO content strategy is a choice about which demand to serve and in what order. How to pick topics, build depth, plan a roadmap and measure what…