Do forum links help SEO?
Forum links SEO, answered: Google's John Mueller says forum posting doesn't work for link building. What forums are still worth your time for instead.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Content syndication and SEO: the rules
Content syndication SEO has changed: Google now says use noindex, not canonical, for syndicated copies. Why, and what to put in a syndication deal.
Affiliate link cloaking and Google
Affiliate link cloaking tidies URLs but hides nothing from Google. What redirect links do, which rel value to use, and why disclosure still matters.
SEO A/B testing without hurting rankings
SEO A/B testing splits pages, not users. How to run tests Google tolerates: no cloaking, canonicals on variants, 302 redirects and a clean finish.
Search Console links report, explained
The Google Search Console links report shows a sample, not every link. What each section tells you, its limits, and when you need a backlink tool instead.
Robots.txt unreachable: why it is urgent
A robots.txt unreachable error can stop Google crawling your whole site. What the 5xx and timeout rules mean, the usual causes, and how to fix it fast.
Meta description not showing in Google?
Meta description not showing in Google? Usually Google chose other text for the query. Why it rewrites snippets, what length changes, and what you can fix.
YouTube SEO: how to rank videos
How to optimize YouTube SEO: YouTube says it ranks on relevance and engagement. Ahrefs' eight-step process, what holds up, and what metadata can't fix.
Sitemap could not be read: fixes
How to fix the sitemap could not be read Google Search Console error: rule out real faults first, then resubmit and wait, as Google can index without one.