Duplicate without user-selected canonical
Duplicate without user selected canonical means you left Google to pick the main URL. What it means, when to ignore it, and the two fixes that work.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
Discovered – currently not indexed: fixes
Discovered currently not indexed means Google knows the URL but has not fetched it. Why it can last for good, and the crawl fixes that shorten the queue.
Blocked by robots.txt: both GSC warnings
The blocked by robots.txt Google Search Console warnings are two statuses with opposite fixes. Which one you have, why it happened, and how to fix each.
Alternate page with proper canonical tag
Alternate page with proper canonical tag means your canonical worked and Google indexed the main URL. When to leave it alone and when to check it.
WebP and AVIF for SEO: what to use
WebP for SEO is about file size, not a ranking boost. How WebP and AVIF compare, what Google Search supports, and how to serve them with a safe…
Review schema: when Google shows stars
Review schema markup makes a page eligible for star snippets, not guaranteed. The required properties, the self-serving rule, and common mistakes.
Amazon Associates commission rates, explained
Amazon affiliate program commission rates run from 0% to 10% by category. The full US table, the fixed bounties, and what low rates mean for your site.
Video SEO: getting videos into Google
How to do video SEO without the folklore: give each video its own watch page, then add a thumbnail, VideoObject markup, a video sitemap and key moments.
SEO migration guide: a site migration checklist
SEO migration guide from Google's docs: a site migration checklist for before, at and after launch, how long to keep redirects and how long moves take.