Are WordPress tags good for SEO?
Are WordPress tags good for SEO? Mostly they help readers, not rankings. How tags differ from categories, how many to use, and when to noindex them.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
WordPress robots.txt: edit it safely
How to edit robots txt in WordPress safely: what the virtual file contains, when a physical file overrides it, and the rules that cost you traffic.
How to noindex a page in WordPress
How to noindex a page in WordPress with an SEO plugin, which pages deserve it, why robots.txt is the wrong tool, and how to remove a stray noindex.
Next.js SEO: metadata, sitemaps and robots
Does Next.js support SEO? Yes, through server-rendered metadata, file-based sitemaps and robots rules. How each works and where the gaps are.
Googlebot user agents and how to verify them
The Googlebot crawler user agent comes in smartphone and desktop forms, and it is often spoofed. How to tell them apart and verify real Googlebot.
AdSense policy violations: how to fix them
An AdSense policy violation shows as Must fix, restricted or disabled ad serving. What each status means, how to fix it and how to request a review.
WordPress sitemap: where it is and how it works
The default WordPress sitemap URL is /wp-sitemap.xml. What it includes, when an SEO plugin replaces it, and why it sometimes goes missing.
Is Wix good for SEO? What it handles
Is Wix good for SEO? Wix handles the setup basics through its SEO Setup Checklist. Rankings still depend on your content, internal links and backlinks.
Does Squarespace do SEO for you?
Does Squarespace do SEO? It handles sitemaps, SSL, clean URLs, metadata and structured data. Descriptions, alt text and Search Console are on you.