Google Business Profile optimisation: a practical guide
Google business profile optimization for agencies: verification, category, name, hours, photos, reviews and the service-area rules Google enforces.
Writing
Notes from inside the data
We spend our days looking at what is actually ranking. Notes on niche research, Google updates, link prospecting and programmatic SEO — no listicles, and no predictions we cannot back with numbers.
HTML sitemaps: do you still need one?
Does your site need an HTML sitemap? Usually not. Fix navigation, internal links and orphan pages first; keep one only for large archives or as a fallback.
How do search engines work? Crawling, indexing, ranking
How do search engines work? In three stages: crawling, indexing and serving results. What happens at each, what you control, and what Google won't promise.
International SEO strategy: a practical guide
An international SEO strategy starts with markets, not translation. URL structures compared, hreflang, IP redirects and local links, step by step.
Google’s Hidden Gems update, explained
The Google hidden gems update rewards first-hand experience from forums and small blogs. What Google confirmed, what it did not, and what to change.
Do brand mentions help SEO?
Do brand mentions in SEO count as links? Google's John Mueller says no. Where unlinked mentions still help, and how to turn them into real links.
Mixed content warnings and SEO
Mixed content SEO explained: HTTP files on an HTTPS page get blocked or upgraded, breaking scripts and styles and showing warnings. How to fix them.
Landing page SEO: can landing pages rank?
Do landing pages help SEO? They can rank if they match search intent and carry real content. Thin conversion pages and PPC variants are a different job.
How to write meta descriptions that get clicks
The best way to write a meta description: match the page, lead with the benefit, include the keyphrase and a call to action, and make every one unique.