
How do websites make money from traffic?
Six models, and the traffic each one needs to work. Most sites pick the wrong one for their audience and conclude their traffic is worthless.
How sites earn from the traffic they have, and which model suits which kind of visitor.
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Six models, and the traffic each one needs to work. Most sites pick the wrong one for their audience and conclude their traffic is worthless.

Ad network comparisons quote RPM figures from someone else's site. The choice is decided by your traffic volume and where that traffic comes from.