SERP analysis: how to read a result page before you commit
A difficulty score summarises the incumbents. Reading the result page yourself tells you something better: whether any of them can actually be displaced.
Category
Strategy
How to choose where to compete, and how to tell an open search result from one that only looks open.
9 articles
How to find your real SEO competitors
The companies you compete with commercially are usually not the sites you compete with in search. Here is how to find the ones that actually matter.
Programmatic SEO examples that still rank, and why
The programmatic SEO examples people cite are mostly from 2021. What separates the pages still ranking from the ones deindexed is narrower than it looks.
Niche website examples, and what the good ones have in common
Niche site round-ups name whichever sites the author happens to know. A filter finds current ones in any category, and the pattern across them is consistent.
Low competition affiliate niches, and how to verify one
Every list of low competition affiliate niches is someone's guess. Here is the check that separates a genuinely open niche from one that only looks open.
Can a website rank without backlinks? What actually works
Ranking without backlinks is realistic for a large share of queries and impossible for the rest. The difference is the SERP you pick, not how hard you try.
How to find high traffic, low competition niches
Published lists of low competition niches go stale within months. Here is the check that does not: look for niches where low-authority sites are already winning.
Is programmatic SEO dead? What still works in 2026
Is programmatic SEO dead? No — but the version that worked in 2021 is. The surviving sites share three traits, and none of them is publishing volume.
How to find low competition niches in an afternoon
How to find low competition niches without six weeks of keyword research: look at who is already winning the SERP, and how hard they had to work for…