How to recover from a Google core update
Recovery is slower and more selective than most advice admits. What actually works is subtraction, and the results arrive at the next update rather than this month.
Category
Algorithm
Reading Google updates from evidence rather than commentary — who moved, why, and what to do about it.
4 articles
The helpful content update, four years on
The helpful content update hit in 2022 and folded into core ranking in 2024. What it changed permanently is clearer now than any analysis written at the time.
Google core update winners and losers: how to read one properly
Most core update coverage names a few famous domains and calls it analysis. The winners worth studying are the ones that look like your site, not Wikipedia.
Reading a Google core update: who won, who lost, and what it tells you
Most core-update analysis is guesswork dressed as authority. A better method: ignore the commentary, pull the winners in one niche, and see what they share.